Google (and Yahoo, Bing, Baidu…) remains, and has been for a while, the key single factor that will make or break the success of a website. Ranking high for a large number of keywords is key. But how do you keep track of this? Instead of manually, and painfully, searching for your website, there are a lot of SEO tools available to allow you to perform keyword ranking analysis as well as assist you to come up with additional keywords.

Advanced Web Ranking

This week, I have spent some time reviewing Advanced Web Ranking, a SEO tool which is described as a “SEO software that helps you effectively track and analyse your site ranking“.

And guess what, this is exactly what it does.

Upon downloading the software (I downloaded the Enterprise version – there’s a free 30 days trial), you are then able to create projects for multiple website, adding the relevant keywords and search engines you want to track. This is fairly similar to other SEO tools I trialled in the past. I also recommend that you carefully store your keywords in categories. Otherwise it will quickly become unreadable and difficult to analyse.

There is no limit on the number of keywords you can monitor. There are multiple tabs for the management of keyword tracking and positioning and the history is shown either as a curve or a position. Advanced Web Ranking allows you to track the rankings evolution over a long period, whether it is about a specific keyword, or to track your competitors’ rankings. It is therefore easy to see if a competitor is working on his SEO and what keywords they are focusing on.

The first thing that I was pleasantly surprised with was the number of search engines available to be tracked. Not only was there Google France for example, for also Google France (France) for when a searcher specifies only pages from france, or Google (French) for someone searching in French on Google, but not Google.fr. This allows for some in-depth analysis.  Advanced Web Ranking measures the positioning of your websites in about 2200 engines.

After about 10 minutes, all the data was loaded in my project, and I was then able to perform some analysis on how my website was performing. This will obviously become even more interesting overtime as you are then able to track/monitor the performance of your keywords from week to week, month to month and year to year.

For the project I set up, I went to double check if the rankings were accurate, as I previously tried some tools that were giving me results that weren’t 100%. And it was accurate. To be this is my number 1 requirement.

The Visibility tab also provides a real advantage by recognizing the top positions, top 3, top 5, top 10, top 20 and many other options, really interesting over a long period.

Something, obvious, yet nice to have, is that when you double click on a result, it takes you to the web page. So you if are curious about a website’s rank, double click to have a look at the page, and try to understand what they do well.

Advanced Web Ranking also includes a tool to audit your web pages in a few clicks. These audits can determine whether or not you have placed the words on which you want to position yourself in the hot zones in your page. Everything is looked at: title, description, content, alt names, domain, URL. Which makes it a really powerful tool for On-Site SEO.

In addition, Advanced Web Ranking has included many keyword research tools into its software. Among them you will find: SEMRush, Yahoo related keywords, Wordtracker, etc..

Advanced Link Manager

The same editor has a second interesting tool called Advanced link manager. It focuses on the off-site aspect of SEO, and more specifically link building. This tool allows you to monitor your incoming and internal links, overall link popularity but also a lot of other things.

You have access to historical developments and their backlinks. It also allows to see the keywords used in links, link types of disputes: link text Link on picture, the links are nofollow.

The Linktext function allows you to immediately see what keywords relate to a specific site, handy if you are studying a competitor’s site! You can even see the Page Rank of pages that return links. By sorting the results you get out pages with a PR 4 for example.

The tab refferers also provides many interesting features, you can sort by domain, IP, by URL and more. You can also see the link popularity. You can also compare dates, see at a glance, the number of links emerging from a page and finally if they are links dofollow or nofollow.

This tool can also manage your direct link trading through its link manager. It’s a very powerful tool with email tracking and records management.

And like other tools of this editor, it is cross platform Mac, Windows and Linux.

Conclusion

These 2 tools are extremely powerful and complimentary. They are supported by a very responsive team. They are very regularly updated, which makes it a pretty safe bet for future usage.

So overall, It’s been great working with this tool so far, and I will definitely start using it more heavily.
My only criticism, the logo is too similar to Firefox’s which can be confusing at times!