About Benjamin Blachère

French Online Marketer previously based in Sydney. Launched a Web Marketing Agency in Paris, SLAP digital where we help our clients to increase their traffic, the size of their membership databases as well as their revenues. Passionate about web marketing, I have previously launched my own website, a community for people in Long Distance Relationships.

Topics ...

  • Advertising
  • Analytics
  • E-commerce
  • General
  • Mergers & Acquisitions
  • Other
  • ... of discussion

  • Mobile
  • Music
  • Other
  • SEO
  • Social Media
  • Trends / Insights
  • 14
    Dec

    LeWeb’11 – Social Media Mentions Analysis by Radian 6


    Le Web, the most important digital european event of the year has ended, but it's interesting to read about the Social Media reach and number of mentions in the Tweetosphere especially, that were generated by LeWeb attendees. Karl Lagerfeld, Eric Schmidt and Sean Parker are the winners of leweb 2011. It's interesting to note that the overall social media mentions have increased by over 30% compared to 2010, while speakers mentions have increased by 300%. I understand that Social Media Usage has dramatically increased in 1 year, but geeks were already on Twitter et al last year, so what happened, were the speakers of much higher quality in 2011?

    I couldn't tell you as this was my first time!

    UStream
    This year LeWeb will be livestreamed on 3 different channels: 
    1. Plenary (main) conference stage including Eric Schmidt, Sean Parker, Karl L [...]

    Credits: Le Web 2011 – 35 by chrisheuer

    29
    Jun

    2011 Search Engine Ranking Factors according to SEOmoz

    2011 Overall Ranking Algorithm

    2011 Overall Ranking Algorithm

    13
    Jun

    What you should be tracking on your website

    It is vital to be able to accurately assess the performance of your campaigns and optimise them and your website accordingly. This should be at the heart of any online marketing strategy.

    I have put together a list of stats that you should track and of web analytics tools that can help you achieve this. Please note that some of them are only relevant to e-commerce websites.

    Traffic:

    Visits, Average Time, Average Pages viewed, Traffic sources, Content viewed

    • Setting up Google Analytics is an absolute must. It is very powerful and user-friendly.
    • However what’s missing from Google Analytics, that a tool like Omniture site catalyst can provide, is the lifetime history of a user: how they discovered the website, how they came back, how frequently they are visiting the site, etc. It will help define the lifetime value of each customer. Omniture is however quite expensive, while Google Analytics is free.
    • Google Analytics just released a new functionality called Multi-Channel Funnels currently in limited pilot. It will show which channels your customers interacted with during the 30 days prior to converting or purchasing. Conversion path data includes interactions with many media channels, including clicks from paid and organic searches, affiliates, social networks, and display ads (this is therefore addressing some of the current limitation raised above).

    Email Sign Ups:

    Contact details / Ages / location / Interests…

    E-commerce:

    Number of sales / amount / average basket value / recurrence

    • A key feature of most analytics packages is the ability to track conversions and break down the sales process into multiple steps. A tool such as Google Analytics tracks Sales funnel, Drop Off rate, Exit steps. See the example screenshot on the right.

    Membership:

    History of who logs in and with what frequency.

    • This is usually provided by your CMS / CRM system and is particularly valuable to websites requiring a login to access to (some part of) the website. It will help you identify potential recurring customers but can also alert you on people that haven’t been using your website in a while.

    Store locations:

    How many clicks on specific stores.

    • If you have brick and mortar stores, you might want to track how many people are checking for their details (address, opening hours, phone number…) to trully understand how your online presence helps your offline presence. You should consider a coupon system to track referrals from the website.

    Onsite search:

    What are visitors searching for once they have reached your website.

    • Using Google Analytics Site Search functionality allows you to track what your visitors are searching for on your site. This could lead to some interesting learnings in terms of products in demand, content you are missing out on and stores locations that should be considered.

    Usability:

    Understand how your visitors interact with your website: calls to action, design layout, copy effectiveness

    • A/B testing: You should undertake some A/B and Multivariate Testings to see what layout and messaging achieve the best results. A tool that can assist with this task is Google Website Optimizer.
    • Recording sessions: You might want to consider implementing a service like Clicktale, which records the users’ behaviours on your site and can help you make sure that the user interface is optimised and leads to as many subscriptions as possible.
    • Heat maps: Crazy Egg is a heatmap tool that let you see where your user click on your websites and can therefore highlight any poptential layout issues on your website.

    Please let me know if you agree/disagree and if I missed any obvious or new tool I should consider!

    12
    Jun

    Google Adwords Qualified

    I never took the time to do this previously but I passed 2 Google Adwords exams this week end (Fundamentals – 98% and Adanced Search 92%) so I am now offficially Google Adwords Qualified!

    09
    Jun

    Google Analytics Qualified

    I have just renewed my Google Analytics qualification with 97%. Google Analytics Certificate

    22
    Apr

    Search Engine Optimisation tool – A review of Advanced Web Ranking

    Google (and Yahoo, Bing, Baidu…) remains, and has been for a while, the key single factor that will make or break the success of a website. Ranking high for a large number of keywords is key. But how do you keep track of this? Instead of manually, and painfully, searching for your website, there are a lot of SEO tools available to allow you to perform keyword ranking analysis as well as assist you to come up with additional keywords.

    Advanced Web Ranking

    This week, I have spent some time reviewing Advanced Web Ranking, a SEO tool which is described as a “SEO software that helps you effectively track and analyse your site ranking“.

    And guess what, this is exactly what it does.

    Upon downloading the software (I downloaded the Enterprise version – there’s a free 30 days trial), you are then able to create projects for multiple website, adding the relevant keywords and search engines you want to track. This is fairly similar to other SEO tools I trialled in the past. I also recommend that you carefully store your keywords in categories. Otherwise it will quickly become unreadable and difficult to analyse.

    There is no limit on the number of keywords you can monitor. There are multiple tabs for the management of keyword tracking and positioning and the history is shown either as a curve or a position. Advanced Web Ranking allows you to track the rankings evolution over a long period, whether it is about a specific keyword, or to track your competitors’ rankings. It is therefore easy to see if a competitor is working on his SEO and what keywords they are focusing on.

    The first thing that I was pleasantly surprised with was the number of search engines available to be tracked. Not only was there Google France for example, for also Google France (France) for when a searcher specifies only pages from france, or Google (French) for someone searching in French on Google, but not Google.fr. This allows for some in-depth analysis.  Advanced Web Ranking measures the positioning of your websites in about 2200 engines.

    After about 10 minutes, all the data was loaded in my project, and I was then able to perform some analysis on how my website was performing. This will obviously become even more interesting overtime as you are then able to track/monitor the performance of your keywords from week to week, month to month and year to year.

    For the project I set up, I went to double check if the rankings were accurate, as I previously tried some tools that were giving me results that weren’t 100%. And it was accurate. To be this is my number 1 requirement.

    The Visibility tab also provides a real advantage by recognizing the top positions, top 3, top 5, top 10, top 20 and many other options, really interesting over a long period.

    Something, obvious, yet nice to have, is that when you double click on a result, it takes you to the web page. So you if are curious about a website’s rank, double click to have a look at the page, and try to understand what they do well.

    Advanced Web Ranking also includes a tool to audit your web pages in a few clicks. These audits can determine whether or not you have placed the words on which you want to position yourself in the hot zones in your page. Everything is looked at: title, description, content, alt names, domain, URL. Which makes it a really powerful tool for On-Site SEO.

    In addition, Advanced Web Ranking has included many keyword research tools into its software. Among them you will find: SEMRush, Yahoo related keywords, Wordtracker, etc..

    Advanced Link Manager

    The same editor has a second interesting tool called Advanced link manager. It focuses on the off-site aspect of SEO, and more specifically link building. This tool allows you to monitor your incoming and internal links, overall link popularity but also a lot of other things.

    You have access to historical developments and their backlinks. It also allows to see the keywords used in links, link types of disputes: link text Link on picture, the links are nofollow.

    The Linktext function allows you to immediately see what keywords relate to a specific site, handy if you are studying a competitor’s site! You can even see the Page Rank of pages that return links. By sorting the results you get out pages with a PR 4 for example.

    The tab refferers also provides many interesting features, you can sort by domain, IP, by URL and more. You can also see the link popularity. You can also compare dates, see at a glance, the number of links emerging from a page and finally if they are links dofollow or nofollow.

    This tool can also manage your direct link trading through its link manager. It’s a very powerful tool with email tracking and records management.

    And like other tools of this editor, it is cross platform Mac, Windows and Linux.

    Conclusion

    These 2 tools are extremely powerful and complimentary. They are supported by a very responsive team. They are very regularly updated, which makes it a pretty safe bet for future usage.

    So overall, It’s been great working with this tool so far, and I will definitely start using it more heavily.
    My only criticism, the logo is too similar to Firefox’s which can be confusing at times!

    14
    Apr

    Social Media – Live Stats

    05
    Feb

    The Mobile OS market of the future

    Interesting article from Business Insider.

    The smartphone wars could look a lot different soon if giants Research In Motion and Nokia align themselves with new platforms.
    Nokia is reportedly considering aligning with Microsoft’s new Windows Phone 7, which would be a HUGE win for Microsoft. Windows Phone 7 got good reviews from critics, but has not been a big commercial hit. Support from Nokia could be very helpful.

    Meanwhile, Research In Motion is in the process of moving to a new BlackBerry platform called QNX, which can reportedly run Google Android apps. If the BlackBerry PlayBook and forthcoming BlackBerry smartphones can run Android apps, that could be a big boost for Google’s mobile platform.

    Here’s a chart of last quarter’s mobile smartphone market shares (left) and a hypothetical chart (right) of what the new alliances might look like, all else being equal.

    02
    Feb

    Facebook penetration by country – Jan 2011

    Here is a list of countries listed from highest Facebook penetration to lowest. This list was put together by this great facebook stats website based on January 2011 data compared to the month of December 2010.

    Interesting to note:

    • The Falkland Islands has the highest Internet Penetration, even though its total number of Facebook users has dropped by close to 30%! What happened? My guess, a british battalion had to go home..
    • China has (unsurprisingly) one of the lowest penetration rates, however Hong Kong and Taiwan have some of the highests, imagine what market/revenues Facebook is missing out on. No doubt they must be busy trying to convince the Chinese authorities to relax their ban. And maybe it’s actually happening as China had the highest growth in number of users both from a total number and percentage perspective in the past month.
    • The other country experiencing a huge user growth is the Democratic Republic of Congo, which might be a sign that African countries Social Media adoption is going to experience a huge growth in 2011.
    # Country Users Growth Pen.
    1.

    Falkland Islands

    1 820 -540 -29.67% 71.48%
    2.

    Monaco

    21 320 +2 700 +12.66% 69.71%
    3.

    Iceland

    193 480 -18 120 -9.37% 62.63%
    4.

    Faroe Islands

    27 180 +1 880 +6.92% 55.40%
    5.

    Gibraltar

    15 840 -220 -1.39% 54.85%
    6.

    Hong Kong

    3 695 400 +23 760 +0.64% 52.12%
    7.

    Norway

    2 417 240 -47 800 -1.98% 51.69%
    8.

    Taiwan

    11 755 680 +3 404 880 +28.96% 51.06%
    9.

    Canada

    16 841 560 -296 840 -1.76% 49.89%
    10.

    Turks and Caicos Islands

    11 560 -2 620 -22.66% 49.13%
    11.

    United States

    148 867 700 +1 879 480 +1.26% 47.99%
    12.

    Cayman Islands

    23 800 -6 520 -27.40% 47.40%
    13.

    Singapore

    2 214 360 -242 800 -10.96% 47.10%
    14.

    Brunei

    185 800 -8 860 -4.77% 47.03%
    15.

    Denmark

    2 545 640 -89 540 -3.52% 46.15%
    16.

    The Bahamas

    141 980 +3 680 +2.59% 45.74%
    17.

    Chile

    7 586 240 +64 080 +0.84% 45.30%
    18.

    United Kingdom

    28 041 780 -622 120 -2.22% 44.98%
    19.

    Australia

    9 425 660 -326 640 -3.47% 44.33%
    20.

    Sweden

    3 986 740 -55 520 -1.39% 43.94%
    21.

    Israel

    3 128 780 +980 +0.03% 42.55%
    22.

    New Zealand

    1 769 460 -30 240 -1.71% 42.00%
    23.

    Malta

    169 340 -4 880 -2.88% 41.63%
    24.

    Saint Kitts and Nevis

    20 500 +2 760 +13.46% 41.08%
    25.

    Aruba

    42 380 -2 340 -5.52% 40.52%
    26.

    Macedonia

    820 140 +75 000 +9.14% 39.58%
    27.

    Ireland

    1 784 720 +25 780 +1.44% 38.61%
    28.

    Bermuda

    26 220 -940 -3.59% 38.41%
    29.

    Malaysia

    9 937 580 +392 760 +3.95% 37.99%
    30.

    Montenegro

    252 140 +76 100 +30.18% 37.82%
    31.

    United Arab Emirates

    1 850 620 -285 320 -15.42% 37.19%
    32.

    Isle of Man

    31 180 -3 820 -12.25% 37.18%
    33.

    Barbados

    106 060 -320 -0.30% 37.13%
    34.

    Belgium

    3 812 560 -37 740 -0.99% 36.58%
    35.

    Puerto Rico

    1 430 220 +77 480 +5.42% 35.95%
    36.

    Netherlands Antilles

    82 200 -5 920 -7.20% 35.94%
    37.

    Cyprus

    394 780 +84 100 +21.30% 35.80%
    38.

    Serbia

    2 580 600 +352 460 +13.66% 35.13%
    39.

    Finland

    1 835 860 -23 820 -1.30% 34.93%
    40.

    Antigua

    30 160 -5 180 -17.18% 34.77%
    41.

    Albania

    1 036 220 +13 720 +1.32% 34.69%
    42.

    British Virgin Islands

    8 600 -4 040 -46.98% 34.48%
    43.

    Greenland

    19 720 +1 540 +7.81% 34.21%
    44.

    Bahrain

    247 680 -28 900 -11.67% 33.56%
    45.

    Qatar

    277 160 -230 600 -83.20% 32.96%
    46.

    Macau

    186 680 -35 560 -19.05% 32.87%
    47.

    Anguilla

    4 840 -3 280 -67.77% 32.78%
    48.

    Turkey

    25 420 400 +1 256 800 +4.94% 32.67%
    49.

    France

    20 540 560 +37 520 +0.18% 31.71%
    50.

    Trinidad and Tobago

    389 540 +8 940 +2.30% 31.70%
    51.

    Luxembourg

    157 380 -24 560 -15.61% 31.63%
    52.

    Uruguay

    1 088 320 +43 440 +3.99% 31.00%
    53.

    Italy

    17 997 800 +82 680 +0.46% 30.98%
    54.

    St. Lucia

    49 780 +17 400 +34.95% 30.93%
    55.

    Argentina

    12 754 100 +394 040 +3.09% 30.85%
    56.

    Slovakia

    1 682 860 +88 720 +5.27% 30.76%
    57.

    Slovenia

    615 480 +3 660 +0.59% 30.73%
    58.

    Switzerland

    2 341 180 -137 600 -5.88% 30.71%
    59.

    Portugal

    3 247 000 +245 580 +7.56% 30.24%
    60.

    Grenada

    32 240 +700 +2.17% 29.90%
    61.

    Lebanon

    1 228 600 +249 120 +20.28% 29.78%
    62.

    Czech Republic

    3 010 340 +50 360 +1.67% 29.51%
    63.

    Andorra

    24 920 -4 340 -17.42% 29.48%
    64.

    Croatia

    1 309 120 +34 240 +2.62% 29.18%
    65.

    Saint Vincent and the Grenadines

    30 160 -13 380 -44.36% 28.94%
    66.

    Seychelles

    25 140 -4 440 -17.66% 28.46%
    67.

    Venezuela

    7 739 100 +186 020 +2.40% 28.43%
    68.

    New Caledonia

    64 460 -3 000 -4.65% 28.34%
    69.

    Greece

    3 025 260 -3 180 -0.11% 28.14%
    70.

    Austria

    2 297 880 +18 220 +0.79% 27.97%
    71.

    Estonia

    352 660 +35 520 +10.07% 27.31%
    72.

    Colombia

    12 071 960 +293 740 +2.43% 27.31%
    73.

    Bulgaria

    1 939 340 +180 180 +9.29% 27.13%
    74.

    Hungary

    2 661 040 +327 400 +12.30% 26.63%
    75.

    Dominica

    19 300 +5 580 +28.91% 26.51%
    76.

    Guadeloupe

    117 680 -40 880 -34.74% 26.50%
    77.

    Spain

    12 294 860 +60 640 +0.49% 26.44%
    78.

    Liechtenstein

    9 040 -1 360 -15.04% 25.83%
    79.

    Martinique

    104 860 +9 260 +8.83% 25.82%
    80.

    Costa Rica

    1 164 880 +95 100 +8.16% 25.79%
    81.

    Maldives

    96 240 +7 060 +7.34% 24.32%
    82.

    Lithuania

    858 900 +76 420 +8.90% 24.23%
    83.

    San Marino

    7 060 -1 880 -26.63% 22.43%
    84.

    Philippines

    22 316 340 +3 251 300 +14.57% 22.34%
    85.

    Bosnia and Herzegovina

    1 009 440 +96 900 +9.60% 21.84%
    86.

    Netherlands

    3 555 500 +108 920 +3.06% 21.19%
    87.

    Kuwait

    585 320 -39 820 -6.80% 20.99%
    88.

    Palestine

    521 120 +50 720 +9.73% 20.72%
    89.

    Panama

    685 740 +7 460 +1.09% 20.11%
    90.

    Tunisia

    2 068 320 +276 900 +13.39% 19.53%
    91.

    French Polynesia

    55 600 +3 420 +6.15% 19.37%
    92.

    Mauritius

    245 040 +6 120 +2.50% 18.94%
    93.

    Jordan

    1 205 600 +116 800 +9.69% 18.82%
    94.

    Germany

    15 096 500 +1 286 020 +8.52% 18.35%
    95.

    Jamaica

    515 200 +73 920 +14.35% 18.09%
    96.

    Mexico

    20 221 700 +1 773 000 +8.77% 17.98%
    97.

    French Guiana

    41 340 +9 720 +23.51% 17.54%
    98.

    Dominican Republic

    1 712 720 +265 940 +15.53% 17.43%
    99.

    Ecuador

    2 332 440 +349 800 +15.00% 15.77%
    100.

    Peru

    4 448 200 +591 240 +13.29% 14.87%
    101.

    Tuvalu

    1 760 +800 +45.45% 14.22%
    102.

    Indonesia

    34 498 920 +2 714 840 +7.87% 14.20%
    103.

    Belize

    43 680 +4 260 +9.75% 13.89%
    104.

    Poland

    5 280 200 +739 940 +14.01% 13.73%
    105.

    Palau

    2 780 +820 +29.50% 13.37%
    106.

    Fiji

    117 640 +17 560 +14.93% 12.45%
    107.

    Romania

    2 686 460 +555 880 +20.69% 12.23%
    108.

    Suriname

    58 400 +11 900 +20.38% 12.00%
    109.

    El Salvador

    724 960 +128 760 +17.76% 11.98%
    110.

    Thailand

    7 859 400 +944 800 +12.02% 11.84%
    111.

    Saudi Arabia

    3 038 020 -236 440 -7.78% 11.81%
    112.

    Latvia

    250 480 +25 940 +10.36% 11.29%
    113.

    Guyana

    82 020 +10 900 +13.29% 10.96%
    114.

    Georgia

    491 060 +74 500 +15.17% 10.67%
    115.

    Northern Mariana Islands

    4 960 -15 320 -308.87% 9.63%
    116.

    Bolivia

    930 900 +42 860 +4.60% 9.36%
    117.

    Honduras

    724 440 +165 000 +22.78% 9.07%
    118.

    Morocco

    2 780 140 +333 840 +12.01% 8.79%
    119.

    Cape Verde

    40 140 +6 140 +15.30% 7.89%
    120.

    Guatemala

    1 022 020 +94 660 +9.26% 7.54%
    121.

    South Korea

    3 640 700 +1 146 660 +31.50% 7.49%
    122.

    Paraguay

    466 640 +64 440 +13.81% 7.32%
    123.

    South Africa

    3 465 460 +13 460 +0.39% 7.06%
    124.

    Oman

    203 480 -15 920 -7.82% 6.86%
    125.

    Egypt

    5 199 780 +604 620 +11.63% 6.46%
    126.

    Djibouti

    47 200 +820 +1.74% 6.37%
    127.

    Nicaragua

    375 700 +68 280 +18.17% 6.27%
    128.

    Guam

    10 760 -58 780 -546.28% 6.03%
    129.

    Bhutan

    40 900 +3 400 +8.31% 5.84%
    130.

    Brazil

    11 497 240 +2 675 360 +23.27% 5.72%
    131.

    Namibia

    108 540 -1 600 -1.47% 5.10%
    132.

    Botswana

    96 820 -4 620 -4.77% 4.77%
    133.

    Algeria

    1 510 000 +122 920 +8.14% 4.37%
    134.

    Tonga

    5 240 +140 +2.67% 4.33%
    135.

    Armenia

    123 880 +18 300 +14.77% 4.18%
    136.

    Sri Lanka

    889 080 +130 420 +14.67% 4.13%
    137.

    Libya

    267 000 +6 600 +2.47% 4.13%
    138.

    Mongolia

    122 340 +34 740 +28.40% 3.96%
    139.

    Moldova

    165 080 +26 300 +15.93% 3.82%
    140.

    Azerbaijan

    309 840 +38 200 +12.33% 3.73%
    141.

    Gabon

    56 060 +6 800 +12.13% 3.63%
    142.

    Ghana

    847 700 +109 900 +12.96% 3.48%
    143.

    Marshall Islands

    2 000 -1 360 -68.00% 3.10%
    144.

    Nepal

    897 060 +211 780 +23.61% 3.10%
    145.

    Jersey

    2 860 -41 360 -1 446.15% 3.06%
    146.

    Senegal

    423 560 +56 020 +13.23% 3.01%
    147.

    Federated States of Micronesia

    3 200 -3 280 -102.50% 2.98%
    148.

    US Virgin Islands

    3 240 -32 080 -990.12% 2.95%
    149.

    The Gambia

    53 760 +7 340 +13.65% 2.95%
    150.

    Russia

    3 766 680 +570 620 +15.15% 2.70%
    151.

    Kenya

    1 015 100 +18 920 +1.86% 2.53%
    152.

    Mayotte

    5 620 -2 940 -52.31% 2.43%
    153.

    Samoa

    5 320 -120 -2.26% 2.42%
    154.

    Vatican City

    20 -860 -4 300.00% 2.41%
    155.

    Ukraine

    1 091 940 +123 020 +11.27% 2.40%
    156.

    Belarus

    225 040 +31 380 +13.94% 2.34%
    157.

    Solomon Islands

    12 880 +4 980 +38.66% 2.16%
    158.

    Vanuatu

    4 640 -880 -18.97% 2.12%
    159.

    Pakistan

    3 653 140 +577 660 +15.81% 2.06%
    160.

    Vietnam

    1 836 240 -49 100 -2.67% 2.05%
    161.

    Kiribati

    2 300 +500 +21.74% 2.04%
    162.

    Iraq

    586 440 +175 760 +29.97% 1.98%
    163.

    Swaziland

    25 760 +3 700 +14.36% 1.90%
    164.

    Nigeria

    2 844 940 +673 460 +23.67% 1.87%
    165.

    India

    20 475 220 +3 187 160 +15.57% 1.75%
    166.

    Japan

    2 182 860 +382 020 +17.50% 1.72%
    167.

    Guernsey

    1 080 -23 120 -2 140.74% 1.67%
    168.

    Mauritania

    50 880 +11 180 +21.97% 1.59%
    169.

    Cambodia

    233 840 +42 320 +18.10% 1.59%
    170.

    Cameroon

    305 620 +50 320 +16.46% 1.58%
    171.

    Kazakhstan

    239 940 +40 960 +17.07% 1.55%
    172.

    Haiti

    145 960 +19 500 +13.36% 1.51%
    173.

    Åland Islands

    380 -8 020 -2 110.53% 1.37%
    174.

    Angola

    141 280 +35 960 +25.45% 1.08%
    175.

    Zambia

    127 700 +36 180 +28.33% 1.06%
    176.

    Yemen

    231 580 +53 740 +23.21% 0.99%
    177.

    Central African Republic

    46 280 +34 520 +74.59% 0.96%
    178.

    Bangladesh

    1 425 940 +232 640 +16.31% 0.90%
    179.

    Equatorial Guinea

    5 780 -1 300 -22.49% 0.89%
    180.

    Lesotho

    16 920 -1 040 -6.15% 0.88%
    181.

    Nauru

    120 -80 -66.67% 0.86%
    182.

    Togo

    50 620 +4 580 +9.05% 0.82%
    183.

    Benin

    71 760 +5 700 +7.94% 0.79%
    184.

    Uganda

    263 320 +13 340 +5.07% 0.79%
    185.

    Republic of the Congo

    32 480 +6 800 +20.94% 0.79%
    186.

    Rwanda

    79 260 +9 360 +11.81% 0.72%
    187.

    Madagascar

    143 640 +20 640 +14.37% 0.67%
    188.

    Kyrgyzstan

    36 620 +4 680 +12.78% 0.66%
    189.

    Laos

    41 240 +3 740 +9.07% 0.59%
    190.

    Sierra Leone

    29 800 +16 520 +55.44% 0.57%
    191.

    Tanzania

    236 680 +24 700 +10.44% 0.56%
    192.

    Mali

    74 120 +17 780 +23.99% 0.54%
    193.

    São Tomé and Príncipe

    920 -860 -93.48% 0.52%
    194.

    Afghanistan

    147 780 +57 540 +38.94% 0.51%
    195.

    American Samoa

    320 -4 060 -1 268.75% 0.49%
    196.

    Papua New Guinea

    28 760 +5 800 +20.17% 0.48%
    197.

    Comoros

    3 680 -2 640 -71.74% 0.48%
    198.

    Malawi

    71 660 +6 600 +9.21% 0.46%
    199.

    Democratic Republic of Congo

    315 640 +231 320 +73.29% 0.45%
    200.

    Mozambique

    82 220 +8 020 +9.75% 0.37%
    201.

    Burkina Faso

    59 840 +5 700 +9.53% 0.37%
    202.

    Ethiopia

    253 020 +43 120 +17.04% 0.29%
    203.

    Turkmenistan

    12 560 +3 640 +28.98% 0.25%
    204.

    Eritrea

    14 340 +3 400 +23.71% 0.25%
    205.

    Guinea

    21 440 +7 800 +36.38% 0.21%
    206.

    Uzbekistan

    54 940 +8 600 +15.65% 0.20%
    207.

    Tajikistan

    13 540 +3 160 +23.34% 0.18%
    208.

    Burundi

    17 220 +7 640 +44.37% 0.17%
    209.

    Niger

    26 800 +5 140 +19.18% 0.17%
    210.

    Somalia

    15 280 +8 400 +54.97% 0.15%
    211.

    Chad

    12 880 +8 000 +62.11% 0.12%
    212.

    China

    693 540 +573 960 +82.76% 0.05%
    213.

    Réunion

    157 420 +5 320 +3.38% 0.00%
    07
    Jan

    The New Google

    Over the last few months Google has been busy introducing new search functions and advertising options all aimed at improving the quality and speed of user searches. This is an interesting time for businesses advertising online now faced with the possibility of rethinking their search marketing strategies. Let’s recap some of the changes and review the impact this could have on your online marketing strategy.

    Changes to Google’s organic search results

    1. Google Instant
    The first change in mid October was the Google Instant update. This new function provides users with the ability to see predictions based around phrases and words being typed into Google Search.

    If you have not seen it in action yet, check out this video showing how Google instant search works.

    Google Instant promises users the following:

    1. Faster searches: Users save 2-5 seconds per search.
    2. Smarter predictions: You can stop typing as soon as you see what you need.
    3. Instant result: Users no longer have to type in a full search term, results appear instantly.

    What impact will Google Instant have on SEO? Google Instant will change the way people search. There will be more broad searches and less focus on the long tail forcing websites to place a strong emphasis on optimising for broader terms. Websites that have high authority and currently rank higher for broader terms will benefit from this change. It might be more difficult for newcomers to climb up the rankings.

    There is also a greater emphasis on the need to be in the top five results, as users will quickly scan the results for “Bob Dylan”, then “Bob Dylan Album” and “Bob Dylan Album on Vinyl”. There are three opportunities there for traffic, though the attention span is going to be very short on each: meaning you need to be at the top of the page.

    Will Google have an impact on PPC ads? Similar to the search results, PPC ads will also be shown for predicted queries. Pay per click accounts may have to introduce some broad terms to their campaigns as users are likely to click on ads before completing their full search query if a result they are interested in is presented to them. Previously users had to hit enter before they could see any ads, allowing advertisers’ to focus on the long tail.

    The impact on CPC is not quite clear, however as advertisers start to include broad keywords in their campaigns, the average CPCs will surely increase.

    2. Google Places Update

    Late October there was an update to Google Places, which now provides users with a image map on the results page showing local locations from the search term.

    Not only is this available from a general search term, Google Places will also be situated on the left side toolbar along with images, videos etc. This allows for users to just search for locations which will provide results anywhere from 30 – 40 on a single page, opposed to the current 8 – 10 found on a general search page.

    In terms of SEO, this new layout has placed stronger focus on businesses to optimise their Google Places listings. The more information a website has on their Places listing (reviews, up to date information, good images, titles and description) will make a big difference to the organic click through rate and their organic rankings for local searches.

    In terms of PPC, websites that do not have high SEO rankings will be forced to bid higher to appear in the top 3 results of the paid listings to avoid appearing below the map. However, because the map pushes the paid search ads to the middle of the right hand side, the CTR of these ads could actually improve (ads that were previously in positions 4-5 did not record very high CTR’s).

    3. Google Instant Preview
    The final search result change came in early November with the introduction of Google Instant Preview. This function provides users ‘with a snapshot preview of websites on the search results page.’

    Although there is likely to be no direct affect on organic rankings, websites will find that they need to place stronger emphasis on website design as traffic and click throughs could be affected by an unattractive preview. For example, any flash on the homepage is currently being displayed as a grey box on the Previews. Many brands will need to rethink their site designs.

    At the moment there is no information on whether this preview function will be rolled out to the paid ads.

    The search giant is changing the way people search and businesses need to keep up. These changes to layouts and search functions are forcing SEO managers to keep up and best utilise these new changes to ensure they maintain their client’s competitive advantage. The main principles of SEO become even more important – high quality, keyword rich content, good site architecture and high volume of good quality links.

    Google’s new advertising Products

    It’s not just Google organic search that’s receiving an overhaul, new advertising products are also being introduced to help increase revenues.

    1. Google’s AD Boost – Automated Adwords for Small Business
    Google is currently implementing their new location-based advertising product known as Google Ad Boost. Currently only in operation in the US, Google Boost doesn’t require constant monitoring and controlling of analytics, maintenance of a bidding system or the need to develop and comprise new keywords. This concept simply requires a “set it and forget it” advertising solution.

    Content of the Boost ad includes:
    1. Name of your business
    2. Address and phone number of your business as specified in your Google Places account
    3. Short description of your business (Google will automatically generate an editable description based on your Google Places listing description)
    4. Snippet from the Place Page detailing the average star rating and the number of reviews
    5. Link to your business’ Place Page

    Google Boost is designed to assist SMBs in targeting their local consumers with relevant marketing. It was designed to simplify local marketing and be inexpensive for SMBs.

    All that’s required in initiating Google Boost is a free Google Places Page, and a monthly ad budget which can be as little as $50. This design only requires you to pay for the ads clicked on, due to the pay-as-you-go fee structure.

    This will ultimately mean one thing: more competition. For all the PPC managers, the quality of your ad copy and regular campaign optimisation will be more important than ever. It seems that many of Google’s recent updates have put more emphasis on localized search results, and Google Boost is where they will capitalise on this.

    2. Google Product Listing Ads

    Google Product Listing Ads is a product that enables businesses to increase the visibility of Adwords by allowing images of certain products to accompany product information. At present this is only available in the US, but with the positive impact it has had so far, it’s likely this will spread worldwide fairly rapidly.

    Writing on the Inside AdWords blog, a company spokesperson says that they’ve “found that people are twice as likely to click on a Product Listing Ad as they are to click on a standard text ad in the same location.”

    With Product Listing Ads, users can see the exact products you offer before they even your site, which leads to more clicks, higher quality leads and higher ROI for your search ads. This is a great marketing opportunity for ecommerce websites to showcase their products.

    This presents SMBs with the opportunity to expose users to specific products that are capable of driving more traffic directly to their website. Any ecommerce website needs to be prepared for the launch of the product ads.

    Ultimately this is going to drastically increase the amount of graphical ads shown in search results, meaning that SMBs have to negotiate and determine the best means in which to effectively market the products / services they provide to end users.

    Google is clearly working hard to continue providing quality search results for all searchers. This is certainly keeping us search professionals busy, excited and ready to see where Google will be taking search next. For advertisers, it presents many opportunities to increase paid search traffic both in volume and in quality.

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